Define who you are.
Build your success.
You are a business or an organization that intends to grow. You’ve been at it for years or decades and plan to continue. You seek opportunity and will sustain whatever comes your way, despite challenges and uncertainties. What is it that deserves this level of commitment? What is “it?”
Performance from the Inside Out.
We believe in your greatest strength: your essential character. We‘ll help you discover it, define it, express it and make “it” work for you inside your organization and out. Clarity of purpose attracts and helps select the right people, engage them and foster commitment, while promoting awareness, relationships and customer loyalty externally. Begin with what defines you, and put it first.
Define, differentiate and deploy.
Internally. Externally. Consistently.
- Brand Identity
- Marketing & Advertising Strategy
- Creative Content
- Message Execution
Our job, as we see it.
On the expanding menu of niche communications specialties, our focus for 23 years has been the entrée. What to say. How to say it. Actually saying it.
- We help organizations discover and precisely describe and foster their culture.
- We create and design strategic sales tools that fit and fulfill precise sales process needs.
- We produce custom content for earned media (social/PR), owned media (web, internal, event) and paid media exposure that meets strategic objectives.
- Culture: Discover, describe and express
- Internal Communications
- Logo Design
- Marketing Situation Analysis
- Research Planning, Involvement, Interpretation, Utilization
- Brand Strategy/Concept
- Product & Service Positioning, Proposition, Persona, Tone
- Graphic Design/Art Direction
- Website Concept, Design & Copy
- Mobile/Responsive Design
- Website Coding/Programming
- Website Management
- Online Advertising
- Email Marketing
- Multi-Format Delivery
- Motion Graphics
- Electronic Advertising
- Product Demo & Training
- Live Event
- Print Advertising
- Outdoor Advertising
- Point-of-Sale, Signage, Exhibits/Displays
- Marketing & Sales Collateral
- Packaging Graphics
- Direct Mail
- Dimensional Mailers/Presentation Kits
Marketing for sales.
Consider how sales really happen for your organization and why it works the way it does. The more significant the purchase decision, the more “process” – and the communication throughout – will determine success. Map it out: the phases, the steps, the hang-ups and decision points that move you along from Introduction to Close. Then build what's needed to get there faster and more often.
Technology as advantage.
Technology is integral to communication as never before. Execution across delivery channels is a critical challenge and major opportunity. The advantages of having a team focused on your message, needs and success are many.
Keep it current, simple and moving.
Software and Technologies:
- Adobe Creative Suite/Cloud
Pronouncing Kucia is the hardest part of working with us.
The fact is, our clients don’t always agree with us — and they would agree. They know we respect them as individuals, authorities of the subject matter, and customers. They respect us. We’ll work to earn and maintain your trust. We bring thinking to the table, not an attitude.
A productive relationship.
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