Marketing for Sales.

The popular notion of a “sales funnel” is nice and simple. If only it actually worked that way. In reality, selling is a building process and an uncertain journey. But you can map the way and equip well. Complex, contractual, long-term, B2B relationships are earned by achieving the following objectives:

  • Awareness
  • Education
  • Trust
  • Buy-In
  • Decision

Equipping your sales effort with the right tools at the right time can provide much-needed momentum throughout the process. Each has a given purpose, establishes the right impression, makes a key point, answers a frequently asked question fully or provides reassurance regarding a common concern.

It's not about replacing sales talent with sales tools. It’s about leveraging your Total Sales Investment with Sales Tools created for actual situations and needs — adding momentum to the process.

Sales Process

  • Communications designed around your sales process
  • Increased sales productivity
  • Overcoming sticking points
  • Anticipation of questions; being more proactive
  • Accelerating sales performance

AWARENESS: Get Noticed & Engage
  • Lead Generation Email/Direct Mail
  • Advertising: Digital & Traditional
  • Concept, Design, Content
  • Trade Show & Pre-Show Impact
  • Social Media Content
  • Website Content
EDUCATION: Establish Understanding
  • Company/Product Introduction
  • Topic Overview & Info-Graphics
  • Product Demonstration
  • Video/Animation
  • Technical Diagrams & Illustration
  • Technical Writing
  • Sales/Sampling Support
    • Product/Sales Kits
    • Internal Sales Organization Announcement/Instruction
    • Sales Training Materials
    • Sales Organization Motivation/Incentive
    • Unique/Useful Promotional Leave-Behinds

TRUST & BUY-IN: Achieve Customer Consensus
  • Expert & Customer Testimonial
  • Performance Data Presentation
  • Competitive Comparisons
  • Case Studies
DECISION: Quantify the Benefit
  • Value Proposition Demonstration
  • Custom/Editable Marketing Forms
  • Formula/Calculation Form

  • Marketing/Sales Situation Analysis
  • Sales Process Mapping
  • Sales Collateral Program with Full-Process Continuity (Digital, Printed, Video)
  • Creative Concept, Design, Content
  • Production to completion