Impact
There is no formula for impact.
It can be a striking visual. A few words that speak volumes.
An original thought.
An alluring voice. A pounding soundtrack. A whispered promise.
You'll know impact when it hits you. Without it, you have nothing — a comfortable yet hazardous way to spend marketing dollars. It has to do with focus — saying or doing one thing extremely well. Many people know this.
We never forget it.